Social Media Content Creation

For each Full-Time MBA, Part-Time MBA & Specialty Master's event that we hold, there should be two pieces created. One to push registration, one as a recap.

Reusable Event Templates

Create a template that we can use for all standard re-occurring events. Events like info sessions and App workshops are standard for all programs. We would like to create templates that we can leverage for each.

Custom One-Off Content

Create original content for our one off events. Again, one to push registration, one as a recap.

Meetings

This content will be discussed in our bi-weekly meetings and our monthly MARCOM meeting

Content Specs & Submissions

BU specific guidelines????

LinkedIn Specs - requires professional copy, clear event value propositions, and external registration links in the caption or comments.

Instagram Specs - Needs visual-first graphics (1080x1080 / 1080x1350 for posts, 1080x1920 for Stories/Reels) and concise, engaging captions with relevant hashtags.

Content Submission Process - TBD

Lead Times

  • Registration Posts - Review 3-4 weeks before event; Published 2-3 Weeks before events
  • Recap Posts - Reviewed right before publishing; Published 24-48 hours post event

Live Event List

  • Part-Time Flex MBA Events - Click Here
  • Specialty Master's Events - Click Here

Platforms

  • LinkedIn - Questrom School of Business, Boston University
  • Instagram - @buquestrom

Canva Subscription

  • Username
  • Password