Marketing in Tech: Product Marketing Panel

Katharina Zimmermann

Bevi

https://www.linkedin.com/in/katharina-zimmermann-9a305510/

Kat Zimmermann is the Director of GTM and Partner Strategy at Bevi, where she leads both commercial and partner go-to-market strategy and narrative. With 15+ years of experience spanning product marketing and product management, her career has taken her from London to California, where she helped build a new category in wearables, to Boston, where she joined Bevi as Director of Product Marketing. She has worked at established and scale-up companies, including Amazon/Ring, Robinhood, and Epson, and is passionate about driving growth in consumer electronics and food and beverage tech.

Matthew Coppola

Diligent

https://www.linkedin.com/in/matthew-coppola-0b00853b/

Matt Coppola is a Director of Marketing Operations at Diligent, where he focuses on go-to-market strategy across sales-led and product-led growth. He’s worked across higher ed, pharma, and now tech over the last 15 years & has built a broad perspective on how marketing actually drives revenue. Matt studied philosophy at Boston University and is constantly surprised at how his degree is truly useful.

Holly Gillespie

Tive, Inc.

https://www.linkedin.com/in/holly-gillespie-64485699/

Holly Gillespie is a Senior Product Marketing Manager with six years of experience in B2B SaaS across various industries. Currently at Tive, Inc, she leads end-to-end go-to-market strategy for hardware and software launches, focusing on messaging, positioning, and sales enablement. She's especially passionate about capturing the voice of the customer and bringing it to life in a way that drives meaningful, customer-centric growth.

Elise Beck

Wistia

https://www.linkedin.com/in/elisesbeck/

Elise Beck is a strategic product marketing leader specializing in positioning, storytelling, and launching creative, high-impact campaigns. As Senior Director of Product Marketing at Wistia, she helps brands harness the power of video to connect with audiences and drive real results. She’s built her career across LevelUp, Buildium, and HubSpot, and is known for uniting teams, simplifying complex ideas, and turning great products into compelling stories that fuel growth. 

Xilian Sansoucy

Senior Product Marketing Manager

HubSpot

https://www.linkedin.com/in/xiliansansoucy

Xilian Sansoucy is a Senior Product Marketer at HubSpot, leading product marketing for HubSpot’s downmarket products and driving global product-led growth strategies. She partners across marketing and product teams to deliver initiatives that fuel adoption, expand market presence, and give founders a competitive edge. Her toolkit spans positioning and messaging, customer and competitive research, campaigns, content, cross-functional leadership, stakeholder management, and global launch management. Before HubSpot, she held various marketing roles at Boston-based companies like Cengage, edX, and Toast. At Northeastern, she studied International Business and marketing, was a part of NU Marketing Association, and ran marketing at TEDxNortheasternU.

Gregory Haungs

Bose Corporation

https://www.linkedin.com/in/greghaungs/

Greg Haungs is a Category Product Manager at Bose, where he leads the In Home portfolio of speakers and soundbars, shaping both what products are built and how they are brought to market. He has nearly a decade of experience building and launching products across audio, software, and connected devices. His work has focused on introducing new ideas in competitive categories, simplifying complex user experiences, and making products more accessible to a broader range of customers.